Financr is a loan marketplace where borrowers submit one simple application and receive multiple offers from lenders. Despite their rapid growth, the Financr team was struggling with low conversions. Borrowers weren’t completing their applications and lenders were not extending offers to the majority of borrowers.
I refreshed their branding and redesigned their web app to improve conversions. I mainly achieved this by creating a multi-step form and a guided onboarding experience for borrowers. I also redesigned the lender dashboard, messaging, reviews, profiles, and settings, and more to improve the marketplace experience. Lastly, I led the implementation of the web app in React and Node.