Financr is a loan marketplace where borrowers submit one simple application and receive multiple offers from lenders. Despite their rapid growth, the Financr team was struggling with low conversions. Borrowers weren’t completing their applications and lenders were not extending offers to the majority of borrowers.

I refreshed their branding and redesigned their web app to improve conversions. I mainly achieved this by creating a multi-step form and a guided onboarding experience for borrowers. I also redesigned the lender dashboard, messaging, reviews, profiles, and settings, and more to improve the marketplace experience. Lastly, I led the implementation of the web app in React and Node.

Blue Dot is a music studio producing original compositions for public radio, podcasts, and film like NPR, CNN and Al Jazeera. Their previous web app was not designed to handle the complexities of their growing business. There were very few license purchases and subscriptions. Moreover, the browsing and listening experience was hard to navigate.

I worked closely with the Blue Dot team to redesign their web app from the ground up. The project had a number of unique challenges like search and discovery, SaaS, e-commerce, team accounts, and licensing management. I also led the implementation of the web app in React and Node.

Yodo1 is a game platform startup that helps developers better market, manage, and monetize their games. Yodo1’s existing website was outdated and did not have a clear goal and call to action. With $18 million in funding and a growing customer base, it was the perfect time to redesign their website.

I worked closely with the marketing team to plan out the content, wireframes, and sitemaps before creating the final designs. I also set up the headless CMS in Prismic and led the development of the site in NextJS.

Starting Greatness is a podcast hosted by Mike Maples Jr from the venture capital firm FLOODGATE. The podcast offers lessons from the startup super performers featuring with Marc Andreessen, Reid Hoffman, Sarah Leary, Kevin Systrom, and more. With more thna a million downloads and counting, the Starting Greatness team wanted to create a new website that matched the quality of their content.

I worked closely with the team over the course of 3 weeks to design and develop their site. I started by planning the content and creating a sitemap then I created high-fidelity wireframes. After a few iterations and user tests, I designed the final site and led the implementation in Webflow.