Yoni Dejene

Web and Product Designer
in
Ethiopia
Hire
Yoni

Hello! I’m Yoni, a freelance designer with a background in engineering and product management. I love working with founders and teams to create engaging web and mobile experiences. Currently, I’m the lead designer and founder at an agency. Before that, I was the lead designer and CTO of a fin-tech startup, a Software engineer at Goldman Sachs, and studied Statistics + Computer Science at the University of Pennsylvania.

Product Design
Web Design
UI Design
UX Design

Portfolio

Yoni Dejene
Yoni Dejene
Web and Product Designer
Hire
Yoni
Financr / Product Design
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Financr / Product Design

Financr is a loan marketplace where borrowers submit one simple application and receive multiple offers from lenders. Despite their rapid growth, the Financr team was struggling with low conversions. Borrowers weren’t completing their applications and lenders were not extending offers to the majority of borrowers.

I refreshed their branding and redesigned their web app to improve conversions. I mainly achieved this by creating a multi-step form and a guided onboarding experience for borrowers. I also redesigned the lender dashboard, messaging, reviews, profiles, and settings, and more to improve the marketplace experience. Lastly, I led the implementation of the web app in React and Node.

Yoni Dejene
Yoni Dejene
Web and Product Designer
Hire
Yoni
Yoni Dejene
Yoni Dejene
Web and Product Designer
Hire
Yoni
Blue Dot / Product Design
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Blue Dot / Product Design

Blue Dot is a music studio producing original compositions for public radio, podcasts, and film like NPR, CNN and Al Jazeera. Their previous web app was not designed to handle the complexities of their growing business. There were very few license purchases and subscriptions. Moreover, the browsing and listening experience was hard to navigate.

I worked closely with the Blue Dot team to redesign their web app from the ground up. The project had a number of unique challenges like search and discovery, SaaS, e-commerce, team accounts, and licensing management. I also led the implementation of the web app in React and Node.

Yoni Dejene
Yoni Dejene
Web and Product Designer
Hire
Yoni
Yoni Dejene
Yoni Dejene
Web and Product Designer
Hire
Yoni
Yodo1 / Website Design
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Yodo1 / Website Design

Yodo1 is a game platform startup that helps developers better market, manage, and monetize their games. Yodo1’s existing website was outdated and did not have a clear goal and call to action. With $18 million in funding and a growing customer base, it was the perfect time to redesign their website.

I worked closely with the marketing team to plan out the content, wireframes, and sitemaps before creating the final designs. I also set up the headless CMS in Prismic and led the development of the site in NextJS.

Yoni Dejene
Web and Product Designer
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Yoni
Yoni Dejene
Yoni Dejene
Web and Product Designer
Hire
Yoni
Starting Greatness / Website Design
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Starting Greatness / Website Design

Starting Greatness is a podcast hosted by Mike Maples Jr from the venture capital firm FLOODGATE. The podcast offers lessons from the startup super performers featuring with Marc Andreessen, Reid Hoffman, Sarah Leary, Kevin Systrom, and more. With more thna a million downloads and counting, the Starting Greatness team wanted to create a new website that matched the quality of their content.

I worked closely with the team over the course of 3 weeks to design and develop their site. I started by planning the content and creating a sitemap then I created high-fidelity wireframes. After a few iterations and user tests, I designed the final site and led the implementation in Webflow.

Yoni Dejene
Yoni Dejene
Web and Product Designer
Hire
Yoni

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