Si Maclennan

Designer and Graphic Artist
in
South Africa
Hire
Si

Si Maclennan is a highly experienced designer and graphic artist from Cape Town, South Africa. He primarily works in brand development, using his broad skillset to shape and enhance memorable identities for ambitious companies. His work balances vibrant impactful graphic design with meticulous detail and strategically sound creative thinking.

Brand Design
Creative Direction
Graphic Design
Illustration
Web Design
UI Design

Portfolio

Si Maclennan
Si Maclennan
Designer and Graphic Artist
Hire
Si
Curious Minds
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Curious Minds

Identity and collateral for a strategy conference open to all employees of the Dentsu Aegis network of companies. The conference was to be hosted in Cape Town, Accra and Nairobi, with a mix of local experts and a small roster of international stars from across the network. Once the global pandemic struck, the conference pivoted to a single virtual summit with workshops and talks from top creatives and strategists.


Si Maclennan
Si Maclennan
Designer and Graphic Artist
Hire
Si
Si Maclennan
Si Maclennan
Designer and Graphic Artist
Hire
Si
Design Indaba
No items found.
Design Indaba

Branding, campaign art direction and festival packaging to the 25th anniversary of the Design Indaba conference at the Artscape Theatre in Cape Town. For the festival's Silver Jubilee, the brief was to look to the future of design and creativity instead of leaning on the festivals illustrious past in a retrospective campaign. 25 themes ranging from climate change to global diaspora appear as motifs in the festival identity, representing ideas that will shape the future of creativity in the next 25 years.


Si Maclennan
Si Maclennan
Designer and Graphic Artist
Hire
Si
Si Maclennan
Si Maclennan
Designer and Graphic Artist
Hire
Si
Mary’s Muse
No items found.
Mary’s Muse

The market in South Africa is a young one, and since the partial legalisation of marijuana products, few companies have successfully tapped into niche CBD markets - with most preferring to keep marketing broad enough to attract the widest possible range of consumers. Mary's Muse needed strategy, identity design, product packaging and marketing collateral that positioned the brand as sophisticated and premium - appealing to a discerning upper-class female consumer with buying power. The ensuing design is typographically lead, with delicate details and clever iconography forming the basis of a wide-ranging and highly versatile brand.

Si Maclennan
Designer and Graphic Artist
Hire
Si
Si Maclennan
Si Maclennan
Designer and Graphic Artist
Hire
Si
Divbrands®
No items found.
Divbrands®

Identity for a company that creates direct-to-consumer brands based on data analysis and audience insights. The design's primary purpose is recruitment, as the end consumer seldom interacts with the mother brand. The brand identity was supported by cool, wearable merch - as this plays a critical role in connecting a totally remote workforce.

Si Maclennan
Si Maclennan
Designer and Graphic Artist
Hire
Si

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