Paystack helps businesses in Africa get paid by anyone, anywhere in the world. The consistent challenge to create new brand expressions whilst maintaining brand ethos, visually and verbally.

The solution, created with the talented internal team, is an ever evolving system that’s grounded in original values. It’s a system of colours, type and layout, illustration, iconography that work cohesively to help create new expressions or “new worlds” as the internal team terms it.

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Wellsprings is the beginning of comfortable and functional living. It’s a housing project that’s focused on efficient living experiences. The challenge was to communicate functionality, calm and abundance without resorting to many overwhelming visual elements.

The solution was to reference the meaning of the name, a bountiful oasis, and to create visual systems inspired by nature and verbal systems inspired by familiar literature, such as  “charity begins at home”.

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Market March aims to stop the harassment of women at marketplaces. The challenge was to communicate ideals of solidarity between women without resorting to usual visual solutions like soft, “effeminate” colours or “feminine” forms.

The solution was to focus on the visual and verbal language of warning signs. This inspired the colour scheme and provided clarity on communication strategy depending on where the marches were carried out. Signs are important and the aim of a sign, regardless of it’s location, is to communicate quickly, sternly and clearly.  

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Cowrywise is the smartest way to plan, save & invest. The challenge was to provide more clarity visually and verbally and to expand the brand devices so that they are flexible enough to accommodate new campaigns.

The solution was to subtly update some of the elements like colour and logomarks whilst introducing newer elements, like custom patterns, inspired by brand ethos and the core visual assets. These new elements are beautiful and flexible enough to build worlds with.

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