Paystack helps businesses in Africa get paid by anyone, anywhere in the world. The consistent challenge to create new brand expressions whilst maintaining brand ethos, visually and verbally.
The solution, created with the talented internal team, is an ever evolving system that’s grounded in original values. It’s a system of colours, type and layout, illustration, iconography that work cohesively to help create new expressions or “new worlds” as the internal team terms it.